Our take on the "beautification" of vaginal health
There is a fair amount of side-eye being directed at the growing world of menopause beauty and vaginal skincare. Do women really need another body part to worry about aging? Must the vagina now be youthful, dewy, optimized, and apparently working toward tenure at a med spa?
Fair questions. Especially because women have spent quite enough time being sold solutions to problems somebody else invented for our bodies. But vaginal dryness isn't an invented problem. And that's where this conversation gets more interesting. We don't think your vagina needs to look younger. Let's get that out of the way. There is nothing inherently wrong with an aging vagina or vulva. Wrinkles aren't a vaginal emergency. Your labia do not need to be symmetrical. Your vulva does not need a makeover. And menopause is not a cosmetic failure.
Some critics of menopause marketing have raised legitimate concerns about advertising that celebrates "empowerment" while quietly asking women to remain youthful, attractive, energetic, and essentially unchanged by aging. Research published on contemporary menopause advertising has identified exactly that tension.
We're not interested in adding another beauty standard to the pile. We are interested in what happens when appearance gets confused with health. Because your vagina doesn’t need beautifying, but it may actually need moisture.
Vaginal tissue changes during menopause. That's biology, not beauty marketing.
As estrogen levels decline during perimenopause and menopause, vaginal tissue can become thinner, drier, and less elastic. Some women experience burning, itching, irritation, pain during sex, or changes in urinary health. Collectively, these symptoms may be part of genitourinary syndrome of menopause, or GSM. Not exactly the sexiest acronym we've ever encountered, but still important. And unlike the idea that your forehead has committed a crime by developing a line, these changes can affect how you feel. Walking. Sitting. Exercising. Wearing underwear. Having sex. Not having sex. Quality of life, in other words. That deserves care.
So why call it skincare?
Because good skincare has taught us some useful things. We know dry skin needs moisture. We know sensitive skin deserves thoughtfully formulated products. We expect ingredients to have a purpose. We care about texture, tolerability, testing, and whether a product is actually pleasant enough to use consistently. For some reason, expectations historically became considerably lower once the product was intended for a vagina. Alubri thinks they should be higher.
Our idea of vaginal skincare has nothing to do with making a vagina or vulva prettier. It means applying the rigor, formulation expertise, ingredient thinking, and user experience we expect from high-quality skincare to an area of women's health that has been underserved for far too long.
That philosophy is built into Alubri's DNA: prestige skincare thinking paired with gynecological expertise, clinical testing, and products created for specific internal and external intimate-care needs.
Vaginas don't need to be fixed. They need to be cared for. That's our take.
